Sovata is a fashion label created and run by designer Jade McClelland. Based in Canberra Australia, Sovata is dedicated to creating vibrant and unique garments, millinery and accessories to be worn for any occasion.

After graduating from CIT with a Bachelor in Design (Fashion) and a Certificate II in Millinery Jade started her label Sovata. Jade values sustainability and adopts multiple approaches in design and construction to achieve this where possible. These processes are used alongside bold colour choices, contrast in colour and materials, attention to detail all whilst achieving the best and most comfortable fit.

Sovata collections have been on display during Fashfest in 2013, 14, 15 and again in 2016. Since then she has focused on growing her business and making more and more custom orders.

Sovata has been lucky enough to win/ place in the following Major Fashion On The Field events:

2019 Oaks Day Myer Fashions on the Field 1st Place

2019 Dubai World Cup Runner Up

2019 Magic Millions Runner Up

2018 Harrolds Fashion Chute at Royal Randwick, 1st Place

Custom Sovata millinery and garments are encouraged and can be created on request by contacting Jade by email at You can also find Sovata on